Data Centres: The Internet's Engine Room
Data centres consume approximately 1-1.5% of global electricity — roughly 300-350 TWh per year. These facilities house millions of servers that power websites, cloud computing, streaming services, social media, e-commerce, and enterprise applications. Energy is consumed both by the computing equipment itself and by cooling systems that prevent servers from overheating — cooling typically accounts for 30-40% of total data centre energy use. Power Usage Effectiveness (PUE) measures data centre efficiency: a PUE of 2.0 means the facility uses twice as much total energy as the IT equipment alone, with the excess going to cooling and overhead. Leading hyperscale operators like Google, Microsoft, and Amazon have driven average PUE below 1.2 through innovations such as liquid cooling, free-air cooling in cold climates, and hot/cold aisle containment. Smaller colocation and enterprise data centres often have PUE of 1.5-2.0, representing significant efficiency improvement opportunities.