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Companies spend billions making products look green. We help you tell the difference between genuine sustainability and marketing spin — with real examples, credible certifications, and actionable red flags.
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View all calculatorsThe EU Commission found that 42% of online environmental claims were exaggerated, false, or deceptive. Greenwashing undermines genuine sustainability efforts, misleads consumers, and slows real climate action. Understanding how to spot it helps you make informed choices, support genuinely responsible businesses, and avoid paying premium prices for hollow claims.
Greenwashing is when companies mislead consumers about their environmental practices. Learn what it is, why it matters, and how to recognise it.
Carbon neutral means net zero CO2 emissions by balancing what you emit with what you remove or offset. Learn what it really means and its limitations.
Net zero means cutting emissions by ~90% and removing the rest. Learn why it differs from carbon neutral, and which net zero pledges are credible.
Real-world greenwashing examples from fashion, energy, food, and finance. Learn from documented cases where companies misled consumers on sustainability.
Learn the red flags of greenwashing and practical steps to verify environmental claims. A consumer's guide to separating genuine sustainability from marketing.
Which sustainability certifications are real and which are fake? A guide to B Corp, EU Ecolabel, FSC, Fairtrade, and more credible eco labels.
The EU Green Claims Directive will ban vague 'eco-friendly' claims and require scientific evidence. Learn what it means for businesses and consumers.
Climate positive means removing more CO2 than you emit. Learn what it takes, who claims it, and whether these pledges are credible.